Brain Storming + Product Design

October 5, 2006

another amazing tutorial in iDAT101 with mike!

basically, mike brought in to the tutorial a bottle design that lucozade produced  a good 10 years ago (i believe), and we as a class learnt how companies like lucozade come up with the ideas and creativity that they do.

Apparantly they do things like brainstorming, which is coming up with 3 words related to the product that they want to produce, and just jeep expanding the brainstorm with words that are related to other words. So you end up with a massive thing on a massive board, and pick out words and ideas that can be used.

With the lucozade bottle, the class came up with things like explosion, grenade, grip etc.

ciao for now 🙂


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